Chic to Chic goes e-commerce

Chic to Chic goes e-commerce

We have some exciting news regarding Chic to Chic’s growth. As you know, in addition to our private showroom, we expanded into a few retail locations last year, including Isoude in Newport, RI, Maxwell’s in Falmouth, MA and Luxe Boutique at the Mandarin Oriental, Boston. The next logical step for our brand and business was to move towards e-commerce — something many of our clients had been asking about. In this day and age we are all so busy, I knew I had to look at making Chic to Chic a bit more accessible for our clients who lead full and busy lives. While we will always keep the exclusivity of our collection a priority as well as our personalized service, we also know making Chic to Chic shop-able on-line is a critical part of our growth. After researching our options I became very interested in a company called Shoptiques. Shoptiques stands for Shop{Bou}tiques and was founded by Olga Vidisheva in 2012. After her own travels abroad, shopping in boutiques around the world and bringing back one of a kind pieces, Olga saw an opportunity to create a platform that would enable users to shop these small, independent boutiques from around the world via an on-line platform. Thus bringing the boutique experience to users globally while enabling smaller businesses like Chic to Chic to create on-line boutiques via a community, without taking the full e-commerce infrastructure in-house. What I also liked about Shoptiques, is that in order to qualify to be a participating boutique, you need to offer products that cannot be found at larger department stores — this exclusivity is very important to me. Today Shoptiques is made up of 300 boutiques and 450,000 subscribers and I am thrilled to say, we are officially part of it.

You can view our newly launched shop here. We selected and merchandised the assortment for our on-line boutique with a few statement pieces as well as items we felt would make great gifts. New pieces will be added to our on-line boutique weekly, so keep checking back. One of the things that excites me most is not only the accessibility for our existing clients, but also that subscribers from around the world can discover and shop the Chic to Chic collection.

This is an exciting chapter in the development of our business. I can’t thank you enough for your support along the way, and look forward to hearing your thoughts on our newly launched on-line boutique.

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